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FAQ

Answers to your questions about your website creation process and the steps you can take to boost your number of visitors and sales.

In order to help you from distance, we propose you
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Linkeo's service plans

What services are included in all Linkeo plans?

Marketing Analysis :

Our consultants are there to help you identify a look that’s consistent with your company’s image. They’ll help you develop content and select the keywords to be optimized by our SEO team.

Easy-to-use templates :

Thanks to Linkeo’s exclusive virtual showroom, you can immediately get an idea of what your future website will look like.

Domain Purchase or Transfer :

Your package includes the purchase or transfer of two domain names.

Web Hosting :

All our packages include Web hosting.

E-Mail Hosting :

You can generate e-mail addresses in the “@yourdomainname.com” format. If you don’t want to bother with new addresses, no problem! Messages will be redirected to your existing email address.

Website Design and Creation :

Our Webmaster team will create a site that reflects your company’s image. Your future website will also be mobile compatible, meaning your customers will also be able to see it on their cell phones.

Search Engine Optimization :

Linkeo’s SEO team will optimize your site to ensure it’s indexed by search engines and appears before your competitors’ sites (for some keywords).

Web Statistics :

Stop trying to guess how well your advertising investments are doing: all Linkeo packages include visit reports and statistics for your website, which you can access at any time.

Content-Management System :

Our packages include the integration of your website into our content-management system. Thanks to this option, you’ll be able to modify your site content directly from your browser—no need to be an Internet whiz !

Web Callback :

Linkeo gives all of its customers this complimentary feature, which allows your customers to contact you by phone directly from your website.

Website creation process

What is involved in the website-creation process?

When you begin to work with your consultant for the first time, you will be guided in selecting :

  • Your domain name(s) - to be purchased or transferred
  • The template which best reflects your company image and website requirements
  • Your website’s various sections and sub-sections
  • Your website’s colors, photos, and other visual aspects
  • Your email addresses
  • The key phrases to be used in conjunction with SEO
  • The key phrases to be used in conjunction with SEM

If you need further assistance, your consultant will contact you again within two weeks to go over technical any issues and to gather any missing information.

Two months after you’ve signed the contract, your website’s content, visuals, text, and illustrations will be ready to go. Our Webmaster team will have worked its magic, and your site will be up and running!

Who provides my site content?

Because you know your company, products, and services better than anyone, it’s better if you provide us with the content for your website. Your consultant can help you draft the content, but if you prefer, we can provide this service from A to Z !

How long will it take before my site is up and running?

Two months after you’ve signed the contract, your website’s content, visuals, text, and illustrations will be ready to go

*excluding specific development website. All elements must be transferred to our team in order to respect the deadline.

SEO - SEM

What is search engine optimization (SEO)?

Search engine optimization, or SEO, is a method of influencing the visibility of web pages in the non-sponsored, or “natural” results of search engines and directories. Generally, the higher your website appears in the search results and the higher its ranking, the more visitors your site will receive.

What is search engine marketing (SEM)?

Search engine marketing involves purchasing sponsored links, also referred to as pay-per-click (PPC) campaigns. The sponsored links generated by your online campaign will appear alongside the search results (usually on the right side of the SEO results). Advertisers purchase visibility for their pages by using an auction system to determine a position on specific queries or given keywords. One of the advantages of sponsored PPC links is that advertisers pay only when Internet users click on their link. Sponsored links are purchased from search engines that deliver pay-per-click ads, such as Microsoft AdCenter and Google Adwords. In order to guarantee your SEM campaigns are of top quality, Linkeo’s SEO service will be in charge of purchasing your keywords from the most popular search engines.

Can I pay Google or Bing to improve my SEO, so that my site appears among the first results of a search?

Sorry, the system only allows sponsored links to appear above and to the right of natural results

Why do I need SEO?

Even the most eye-catching websites won’t generate contacts if they can’t be found by Internet users. Prospects use search engines such as Google, Bing, and Yahoo to find companies like yours. The purpose of having a website is to attract and inform these potential buyers, and make them your customers.

Content modification

Can I modify my website content myself?

Yes, thanks to the content-management system included in all our packages, you can quickly and easily modify most of your Website content.

How can I modify my Website’s content?

You can use our content management section, which lets you make changes yourself to the text and other content from your Web browser. You can also call our Webmaster service or e-mail us at the number/address provided in your welcome guide.

If I’d rather not make changes myself, can you do it for me?

Yes, we can. Depending on the package you have selected, you’ll be entitled to a certain number of changes made by our Webmaster. All you need to do is call us our e-mail us at the number/address provided in your welcome guide.

How to successfully implement a SoLoMo campaign?

What does the word SoLoMo mean?

The word SoLoMo is an acronym for Social Local Mobile, a company philosophy that is adopted in the management thought process and implemented at a practical level.

“Social” because in today's world, the notions of sharing content, exchange of ideas and networking are more common.

“Local” because technology and networking have allowed people in their communities to get to know each other better and benefit from certain advantages as a result of proximity.

Finally “Mobile” because since 2013 a boom in smartphone utilization has caused the device to be employed for more than just that of making calls.

Today, it is possible for the average cell phone owner to use their device to send messages, play games, browse the internet and make online purchases.

All this is possible due to the fact that the typical consumer nowadays is hyper-connected and able to access information from just about anywhere, in various ways and in real time.

SoLoMo in 8 steps

You need to plan and undertake 8 essential steps in order to successfully implement your SoLoMo strategy:

  • Communicate both online and offline for optimal impact on the target audience, so that they properly understand the message being delivered
  • Instantly inform customers about up-coming promotions that are available to them
  • Look to increase online traffic with a view of additional real-life store visits
  • Differentiate your brand and products from those of the competition
  • Interact with the target audience to gain their attention, and breed customer loyalty
  • Be visible and accessible everywhere and at anytime to ensure maximum usage of your services
  • Develop a network community in order to strengthen customer relationships
  • Monitor the flow of traffic to track your ROI (return on investment)

With this methodology, your global corporate communication strategy will be optimized and will be appreciated by your customers.

Why go for SoLoMo?

SoLoMo brings many benefits to businesses.

Linkeo.ca has selected the most important:

  • Efficiently communicating about the products or services you offer bring more people to your retail outlets*

*the click and mortar strategy, meaning that the company sells both online and in physical retail stores

  • Engage in promotion to boost sales and attract new customers
     
  • Enrich your database with relevant information that can be used for marketing plans and that can eventually be marketed to third parties