Linkeo, the go-to digital advertising agency for small businesses
Digital Advertising—The Industry Keeps Growing
By 2024, digital advertising spending in Canada is predicted to exceed 12 billion dollars. Turnover is rising by close to one billion every year, thanks to the success of videos, smartphones, and programmatic advertising like display and remarketing.
Advertising investment is driven by two major trends—online searches and social media. Google singlehandedly dominates the world of search engines, with Bing and Orange left to share a few remaining crumbs. When it comes to social media advertising, Facebook leads the way.
In 2019, global giants Google and Facebook took up 80% of the Canadian digital advertising market.
Given this strong growth and extreme competition, it make sense to hire a seasoned digital marketing agency to guide you in your investment.
Digital Advertising Agencies and Your Communication Strategy—How We Help Small Businesses
Are you ready to expand your business? Do you want to strengthen your visibility and refine your brand image? Whatever your goals, we’re here to make them happen. Stand out on web searches with premier digital ad campaigns. We’ve been working with small businesses for over two decades.
Ad Campaigns: What You Need to Know
These days, advertising on the Internet revolves around two markets, each one designed in response to user intention.
The Search Market: Google Ads
With the search market, ads cater to Internet users looking for a specific product or service on a search engine.
Example: “Montréal roofer,” “Scarborough gym...”
The Discovery Market: Google Display, Facebook Ads, Instagram Ads
Ads on the discovery market target the consumer according to their socio-demographic profile, considering their interests, web history, or predicted behaviour on the Internet.
Example: “25-35 year-old man who likes to go to Thai restaurants and lives in Ajax".
Even though this person might not be actively looking for a restaurant, their Facebook feed is a great place to display an ad for a local Thai caterer or restaurant. Or you could post a banner ad on a website they’re likely to visit.
What kind of digital advertising strategy do I need?
Depending on your products and services, you may choose to target the search market, or the discovery market—or both.
- The search market tends to be a good fit for tradespeople and service providers who are looking for a fast return on investment..
- The discovery market is popular with store owners and retailers.
As your digital advertising agency, Linkeo has you covered!
A cohesive marketing strategy is your first step to the results you’re looking for. Our communication team can adapt your approach and platform to match your goals.
A few common advertising goals:
- Get more leads
- Build customer loyalty
- Strengthen your visibility
- Refine your brand image
- Expand your presence on social media
- Boost your sales turnover
If you’re an entrepreneur hoping to make your debut on the Internet, it can be hard to get where you want to go. At Linkeo, we know first-hand how essential it is to create a multi-faceted communication strategy. All the advertising channels are important. And you can’t just launch your Facebook or Google Ads campaign and call it a day. You need a clear website, a coherent marketing position, and seamless user experience to go with it. Customers need to see and believe in your competitive offers.
And at Linkeo, we’ll walk you through every step.